FAMM - Product Design Collective | Industrial Design Milano

Product design collective working across industrial and creative fields.

Product design collective working across industrial and creative fields.

We're a product design collective working across industrial and creative fields. Our work sits at the intersection of innovation and experimentation, to explore how forward-thinking companies can thrive amidst exponential technological change. We combine problem-solving design with future-focused exploration, approaching every challenge with a manufacturing-oriented mindset. Our goal is to not only answer today's questions, but to design what comes next.

Depero - Product design by FAMM Design Studio
Design work by FAMM Design Studio

This proposal explores sheet metal as both structure and expression, examining how a single defining feature can generate an entire object. The bedside table combines repetition and movement through a folded zig-zag profile, resulting in a piece that is both iconic in form and inherently functional, where geometry and use are tightly interwoven. The construction is based on a precise and deliberate process: the piece is composed of eight laser-cut iron sheets, subsequently folded and welded to form a continuous structural system, and finally finished with a powder coating. This approach ensures both durability and visual consistency, while emphasizing the material’s intrinsic qualities.

Drawing inspiration from Depero’s studies on dynamism and rhythm, the design translates visual motion into a three-dimensional presence. The continuous folded geometry produces a shifting interplay of light and shadow, creating a sense of vibration, depth, and visual tension while preserving a strong, monolithic identity. Rather than remaining a secondary, discreet element, the bedside table is conceived as a totemic object, one that asserts itself within the space and becomes a focal point in its own right. The zig-zag element is not applied but emerges directly from the fabrication process, allowing the making itself to inform the aesthetic outcome and seamlessly merge form with function.

Design work by FAMM Design Studio

Functionally, the project integrates a movable shelf that can be positioned at different heights according to individual needs. This adjustable element takes advantage of the zig-zag geometry, transforming a formal feature into a flexible system that enhances usability while maintaining the purity of the design. The result is a piece that is both expressive and practical, capable of adapting to different contexts while retaining its strong visual character.

Design work by FAMM Design Studio